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A Brief Description of Digital Marketing Strategies

Search Engine Optimization (SEO)

SEO involves optimizing your website so that it ranks higher in search engine results, making it easier for potential customers to find your business online. This includes using relevant keywords, creating quality content, and improving site performance.

SEO is a area of digital marketing on its own and there are numerous different complex techniques that can be deployed depending on the type of business. However, ranking high in search engine results ultimately comes down to providing quality authoratative content that is pertinent to your business.

Social Media Marketing

Social Media Marketing involves leveraging social media in a variety of ways to market your business. Social Media Marketing does not stop at creating your own page and paying for ads. Social media can be used to create a community around your business offerings to convert to customers. Popular social media accounts or influencers can be utilized to increase your reach to bigger audiences.

Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) advertising allows you to place ads on search engines and other websites, and you only pay when someone clicks on your ad. It's a cost-effective way to drive traffic to your website and attract potential customers.

Content Marketing

Content marketing focuses on creating and sharing valuable content to attract and engage your target audience. This can include blog posts, videos, infographics, social media posts and more. The goal is to provide useful information that helps build trust and authority in your industry.

Email Marketing

Email marketing involves sending targeted emails to your customers and prospects to promote your products or services, build relationships, and drive sales. It's a direct and personal way to communicate with your audience.

Conclusion

Something to note is that all of these marketing strategies work and synergize together. Your content and information you provide through social media, your website and blog, emails, etc. can be unified, curated, and distributed through the separate digital marketing channels. Meaning, a single blog post or long-form piece of content can be turned into many pieces of short form content which can be turned into multiple emails, multiple social media posts, etc. The more pieces of content you have published throughout the internet will work to increase your SEO and therefore how high you rank on search engines for different keywords. The higher you rank on search engines, the more authoratative you will look, and ultimately the more business you will get.